One thing we've found interesting is one of our mentees Mayran's blog on the role that social media has had on the beauty industry.
"Over the years the usage of social media platforms to view beauty content has increased dramatically. A research study conducted by Lightspeed GMI/Mintel in April 2015 indicated that 57% of people used Facebook to view beauty content, 14% used Instagram and 41% used Youtube compared to the 30% who did not view beauty content online highlighting how using social media to view beauty related content was popular in 2015 just as much as it is now in 2018. Another research study conducted by Mintel in 2017 reported that 31% of beauty product buyer’s research beauty products online before purchasing them underlining how the Internet has changed the consumers buying journey."
Click the title to have a read of the whole article.