When Charnelle joined our fourth iteration of the Meet a Mentor programme, she was paired with Daryl Fielding, the CEO of the Marketing Academy Foundation. This was the perfect match for Charnelle, who was deciding whether she wanted to purse a career in marketing and Daryl, with her expertise in the field.
Charnelle set goals to find an internship or job opportunity in the sector, to work on public speaking and other soft skills and to network successfully within the creative industries.
Charnelle was given the opportunity to put her networking skills to the test in the first session's networking skills session and in subsequent skills sessions where the group responded to briefs and presented their ideas back to each other. Charnelle also watched her mentor's lively and engaging presentation on Understanding Brands in the second session of the programme.
Daryl and Charnelle also worked on completing Charnelle's goals, continuing their mentor/mentee relationship beyond the four month programme. Daryl helped Charnelle navigate the planning, insight and strategy sector and after Charnelle completed a short work placement, she was offered a permanent role as a Strategy Analyst at Mirum which she started in August 2018.